What stops people from buying and what motivates them to buy sustainable clothing?

What stops people from buying and what motivates them to buy sustainable clothing? And how big is the difference between the intention to buy and the actual purchase (intention-behavior gap)?

Boitumelo Poe andinterviewed aroundd Prof. Dr. Thomas Dobbelstein 1.100 people in South Africa and Germany to answer these questions.

The results are published here: International Journal of Sustainable Development (IJSD), Vol. 27, No. 4, 202, p. 478 – 500. Zum Aufsatz.